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Teatulia
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Role: Client Strategy Director, Walden Hyde
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Challenge: How do we get more people to buy direct AND take advantage of a great promotion at Target … at the same time?
Solution: The Drink Good Tea campaign’s simple messaging and eye-catching creative was bold enough to live on city billboards, yet nimble enough to pop in tiny digital ads.
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My work:
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consumer insights
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national digital and print campaign strategy
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copywriting
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strategic creative direction
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print and digital ads
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client care and project management
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Check out the whole portfolio.
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Image Credit: Walden Hyde
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