PACE
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Challenge: Partners for a Clean Environment (PACE) was expanding from a city- to county-wide program and adding new offerings to its portfolio of services. They wanted a new name and brand to reflect this progress.
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Solution: After conducting an extensive consumer insights investigation and testing a variety of names, we pitched … the name PACE. Loyalty to the program and pride in their accomplishments literally had consumers pleading with us to keep PACE in place. So we provided the client with a gorgeous brand refresh and gave the people what they wanted.
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My Work
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consumer insights investigation, analysis, and synthesis
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names and testing
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rebrand strategy and positioning
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brand guidelines
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website content, strategy, IA, and UX
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client care, presentations, and project management
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Visit the PACE website.
