Guittard Chocolate
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Role: Client Strategy Director, Walden Hyde
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Challenge: A fifth-generation chocolate company, Guittard needed to differentiate itself from a growing pool of competitors—and from imposters in the fine-chocolate space.
Solution: We created Cultivate Better to highlight Guittard’s leadership in sustainable farming, protecting heritage beans and flavors, and crafting the best chocolate in the world.
My Work:
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consumer insights
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naming and messaging
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sub-brand platform
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digital content strategy, IA and UX
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strategic creative direction on
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print and trade show assets
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website design
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client presentations, care and project management
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Check out the full portfolio and see Cultivate Better live!
Bonus: Our amazing client gave us an endless supply of delicious chocolate throughout the process.
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Photo Credit: Guittard Chocolate
